Keywords: Swiss Watches, Heritage Brand, Five Generations of Craftsmanship, Independent Watchmaking

In 1917, a small watchmaking workshop was established in Le Sentier, in Switzerland’s Vallée de Joux, Canton of Vaud. More than a century later, LOEMEY, a name rooted in Swiss watchmaking tradition, is stepping back into the spotlight with a renewed vision.

Founded in 1917 by Swiss watchmaker Loévin Meyer, LOEMEY began with pocket-watch making, watch repairs and bespoke commissions. Building on traditional mechanical watchmaking, the brand gradually explored new possibilities in wristwatch design and functionality.

The brand’s development is closely connected to five generations of the Meyer family and their involvement in watchmaking. From the founder of the first generation, Loévin Meyer, to the second generation, Émile Meyer, the third generation, André Meyer, the fourth generation, Luc Meyer, and the fifth generation, Adrien Meyer, each family member has contributed in their own way to carrying this watchmaking legacy forward.

During its early development, LOEMEY explored a range of watchmaking fields, including medical timing, crystal protection, mechanical chronographs, calendar displays and professional timepieces. The introduction of the MÉRIDIEN chronograph in 1924 marked an important milestone in the brand’s evolution from a traditional watchmaking workshop towards independent wristwatch design.

Over time, LOEMEY’s design themes expanded to include polar exploration, military timekeeping, nautical sports and space exploration, reflecting an ongoing pursuit of both mechanical functionality and distinctive design expression.

In the 1980s, amid the transformation of the Swiss watch industry and changing market conditions, LOEMEY’s traditional watchmaking workshop ceased operations. The family continued to undertake a limited number of watch repairs and bespoke commissions in a home workshop, while preserving historical timepieces, watchmaking tools, photographs and archival documents.

In 2010, Adrien Meyer, the fifth-generation successor, began studying watchmaking again and systematically organising the historical materials preserved by the family. In 2022, he formally initiated the relaunch of the LOEMEY brand.

In 2026, following the completion of the trademark ownership transfer and the establishment of a new Swiss watchmaking workshop, LOEMEY entered a new stage of development.

For LOEMEY, a century of heritage represents more than the passage of time. It reflects a respect for watchmaking tradition. Guided by the philosophy of Independent Watchmaking. Distinctive by Design., the brand seeks new forms of expression between the culture of traditional watchmaking and contemporary design.

From a small Swiss watchmaking workshop to a brand carried forward through five generations and now embarking on a renewed journey, LOEMEY continues to explore its own path in watch design and watchmaking.